I read this great article yesterday (which will most likely be discussed on “Petting Unicorns” on www.blogtalkradio.com Thursday 5/3/12 7pm EST)
I’ve been blogging now since WOW it was a year April 19th! I can’t believe it’s been a year. A year, 4 different blogs one successful one (this one), my first one, strictly for ranting (ramblingonpurpose.wordpress.com), one blogger.com blog to promote A Demon Love Story but I’ve discontinued that one (I just liked how blogger gave you 10,000 ways to decorate your blog but it got to be too much and I reverted back to the clean, simple and crisp look of WordPress), then of course my friend Julia Dudek and I just started Petting Unicorns just 2 and a 1/2 weeks ago, if you’d like to check it out or follow its www.pettingunicorns.wordpress.com.
I read this article and I realized that where I’m doing a lot of things ‘right’ I still have a lot of learning to do. Would I love to be on Freshly Pressed? Absolutely, but I know that my area of blogging isn’t widespread enough to be featured (at least that’s what I tell myself). But really I just want people to interact with and have discussion on things we are passionate about.
The article below is about tricks and tips to marketing a blog to get the most bang for your buck as far as search engines. If people don’t know you, they won’t find you, but if you gear your blog towards popular searches, people will find you! I will actually take much of the advice in this article and I’ll see how effective it becomes.
Search Engine Marketing Challenge!!
I’m going to try to do everything this article discusses and I will check back with you in a about a month to see how much of a change has occurred. Oh I love a good challenge!!
I have paraphrased some key points of this article, to view the entire article please click on the link below:
A blog about a self published book can be a very effective book marketing tool for promoting a book and distributing info. A blog is also highly effective at driving search engine rankings and a key part of the SEO (search engine optimization) plan for your website.
Keyword / Key Phrase Research:
Identify target audience. create a list of the keywords and phrases that a potential reader might search for–that directly referenced in your book. Don’t go too broad.
Plan Your Blog Posts:
Make it a habit to first write posts that fit your keyword topics. Your blog content plan should be structured to attract those readers – but it can still be flexible enough to let your personality show through and have some ‘fun’ posts. You might even take keywords or key phrases and assign them to future days or posts – to keep your writing on task and focused
Write Relevant, Key-Word-Rich Posts:
Your blog posts still need to be readable and not sound like they’ve been spit out of some automated system. You need to write posts that are a balance of good writing / reading and great content that attracts search engines. These are not mutually exclusive goals – if you can accomplish both, you will find your readers more engaged with your topic (and possibly more inclined to buy your book) and you will discover your web site / blog is building more traffic due to its increased exposure in the search engine listings.
A quick list of items that will improve your book marketing efforts while building reader engagement with your content:
1 – Put the key word / key phrase in the title of your post.
2 – Put the key word / key phrase in the first heading of your post.
3 – Be specific and use key words / key phrases in the body text of your post.
4 – Link to relevant content in your site and in your blog
5 – Use your key words and key phrases as categories and tags
Other ‘tech’ tips:
Blogging software: WordPress, Blogger, MovableType or Typepad
Add your Blog to Your Domain: If you really want search engines to drive traffic to your site, then your blog should be hosted right on your book’s web site.
Be Engaged in Your Target Market: No matter what focus your book takes, there is someone, somewhere, already blogging about the topic. Online communities already exist and have active members. Be engaged in this community and invite others to visit your blog.
Research Your Content Titles and Tag Your Content: This starts getting a bit more complex – though the easy part is to research the keywords and key phrases you want to use in your blog book marketing.
Keep Your Content Focused on Your Book Marketing Goals: Your blog must provide unique and valuable content – not a regurgitation of the latest news.
Add Something Extra: Who said your blog should only include text? Got a YouTube video that covers your core topic? Pictures? Some cool gallery? While text is certainly the most ‘seo friendly’ content – the occasional fun bit is nice.
Deliver Great Content: Try not to stray from your original writing style – or you’ll disappoint your readers, either when they buy your book or within the course of the conversation on your blog.
You, as a “Brand”: Your blog will be a cornerstone in creating an awareness of you, your book, and your ideas. All of these contribute to what your readers will come to see as your ‘brand’.